welcome to the era of generative AI

We empower organisations to embrace the potential of Generative AI - always through a human lens.

You need a Gen AI plan. We create integrated AI strategies, guide internal Innovation Sprints, and deliver change programs that upskill every employee, fostering engagement at all levels.

From our offices in London and Amsterdam, we spark innovation and lead transformative change. Rooted in creative culture and change management, our co-created programmes cultivate an AI-driven innovation culture—boosting productivity, morale, and organisational strength.

ai·nig·​ma

1: something hard to understand or explain

2: a puzzling or inexplicable occurrence or situation

3: the original Greek spelling of enigma

Our model

We blend strategic insight with bottom-up innovation and employee engagement. We assess where AI can drive value,foster a culture of innovation, and amplify that impact across your business.

  • We believe you don't want a surface-level analysis. You need an integrated plan that aligns with your strategic objectives, measures potential impact, and identifies both opportunities and risks.

    We assess your current AI readiness and measure the potential impact while ensuring that the cultural aspect is embedded from the start.

    By combining strategic rigor with a fast, agile approach, we deliver actionable insights quickly—providing a clear roadmap that positions your organisation to adopt AI effectively and confidently.

  • This phase is where we partner with you to identify, refine, and test AI-driven use cases: co-creating with your team to drive bottom-up innovation. Drawing from our expertise in Generative AI and your team’s deep industry knowledge, we facilitate innovation sprints and provide tailored solutions that align with both creative and strategic objectives.

    The focus here is on fostering a culture of curiosity, empowering employees at all levels to be involved in the AI transformation.

  • Amplifying the impact of AI means driving engagement and adoption across your organisation, creating a culture where every team member is empowered to explore and use Generative AI.

    We focus on building an inclusive and supportive environment, providing the necessary training and ongoing support so that AI becomes an integral part of your daily operations. This phase ensures not just scalability but also broad engagement, so that AI is embedded into the organisational culture, enhancing both creativity and productivity for long-term growth and sustained value.

Click to explore each phase

What we believe

Many people say AI should replace people. Not us.

Generative AI, at its core, doesn’t diminish us. It elevates us. It sharpens our thinking, expands our ability to tackle complex problems, and gives us a fresh perspective on the world. When we approach AI with intention and care, its true potential unfolds. It becomes a partner, unlocking creativity, sparking collaboration, and opening doors we hadn’t seen before.

Our mission is simple: to build a future where people feel empowered, using Generative AI to amplify their own potential—enhancing what makes us human.

Past, Present & Future

  • Whitepaper: Bottom-Up Transformation

    In partnership with Grayling, we co-authored a White Paper for the Dutch Embassy in the UK Programme, highlighting how bottom-up upskilling drives innovation and agility. Empowering teams fosters resilience, ensuring organisations can adapt in today’s evolving AI landscape.

    Read it

  • Our Tools: Focusing on What Matters

    We integrate our own Generative AI tools into our process to enhance both efficiency and people-first transformation. Tools like the AI Narrative Generator Bot fast-track narrative creation, allowing us to focus more on engaging and empowering your team.

  • Collaboration: Shaping the Future of AI

    We believe it’s essential to contribute to discussions shaping the future of AI and the creative industry. By participating in key forums, we tackle critical issues such as bias, inclusivity, and access for all. Our involvement spans global panels, including Forum Media in Prague, SXSW, Cannes and The Future Laboratory.

Schedule a meeting.

Whether you’re just beginning to explore AI or are ready to implement a comprehensive strategy, how you integrate AI today will define tomorrow's success

Let’s connect to develop a clear, actionable plan—from upskilling your team to unlocking AI’s full potential across your organisation. Schedule a call to discuss how we can help you move forward confidently with AI.

From some of our clients

“The program Ainigma has been running for the past 12 months is enabling us to equip more than 1,000 of our people across the globe to effectively utilize Generative AI for both our internal processes and our client services.”

— Global Innovation Officer, Comms Network

“Ainigma helped us develop our AI strategy - grounded in solid insights and a clear assessment of our needs. Their approach to Generative AI aligned seamlessly with our overall business goals, and as our AI-partner they are invaluable in shaping our future.”

— CEO, large agency

“The team exceeded expectations with their professionalism and innovative approach. Communication and organisation were consistently excellent throughout the project”

— VP of Innovation, large organisation

 Contact us.

We’ll be in touch soon. And although Gen AI might help our team enhance the answer, you’ll hear from us. Promised.